Samer El Chemaly
Commercial & Market Development
FMCG · Foodservice · Distribution · B2B · Market Entry · Product Development
15+ years across commercial growth, products, customer development and distribution, with recent market-development work in Québec and Canada/North America.
Market development & market entry, backed by commercial leadership.
Recent work in Québec and North America demonstrates market development and market-entry capability; earlier FMCG/CPG leadership provides the commercial operating foundation behind it.
Market Development & Market Entry
Two distinct mandates demonstrating how I identify opportunities, enter markets, test propositions and build commercial traction in Canada and North America.
Market Development Manager
Foodservice tableware distributor developing RAK Porcelain in Québec and Eastern Canada.
Built and led a direct-market activation strategy, HubSpot CRM structure, targeted product pilots and field adaptation while guiding two sales representatives.
Strategic Market Entry & Business Development Consultant
Textile manufacturer developing Canadian and North American opportunities across fabrics, knitting and finished apparel.
Connected manufacturing capability with market demand through benchmarking, product definition, prototype development and business development.
Commercial Leadership
Long-term FMCG/CPG operating experience across growth, portfolio, pricing, distribution, team leadership and business adaptation.
Applying FMCG experience to automation and commercial control.
A live client implementation that converts unstructured supplier invoices into structured purchasing, pricing and margin information.
Intelligent Invoice-Processing Workflow
Designed and implemented a live intelligent invoice-processing workflow that converts supplier invoice photos/scans directly into ERP-linked purchasing, cost and margin information — removing the wait for manual invoice re-entry.
Cross-matches multilingual supplier descriptions — including new items and the same SKU from different suppliers — then applies supplier-specific pack, discount, free-goods, VAT, currency and cost-validation logic.